4. Why Rebrand to Mithera?

Rebranding to Mithera was driven by several strategic considerations:

• Market Expansion: The digital entertainment market is experiencing exponential growth, with an increasing demand for platforms that offer innovative solutions for content monetization. By rebranding, Mithera positions itself to capitalize on this expanding market.

• Enhanced User Experience: The transition allows for a more comprehensive user experience, integrating various aspects of entertainment, from gaming to content creation. This holistic approach is designed to meet the diverse needs of users and provide them with more value​.

• Empowerment and Inclusivity: The new branding reflects a commitment to empower creators and engage fans in meaningful ways. By offering tools and platforms that facilitate direct interaction and investment opportunities, Mithera fosters an inclusive community where everyone can participate in the success of projects they are passionate about